Telecoms giant Etisalat Group has announced its partnership with iMENA Holdings, a company focused on supporting the development of online consumer businesses in the Middle East and North Africa (MENA) region.

iMENA’s mission is to capture the hyper-growth phase of the online consumer industry in the MENA region by developing a portfolio of businesses across various sectors that include e-commerce, digital media, and mobile applications and services to address the gaps in the Internet ecosystem.

With the support of investment capital from around the globe, the company’s strategy is to own and operate companies with proven business models, executed through the establishment of new businesses, partnering with established leaders, and investing in existing companies.