Founder and Managing Director of iMENA Group, Khaldoon Tabaza, said that the primary opportunities for investing in artificial intelligence applications are through various online business patterns. The areas that iMENA invests in are in the digitization spaces of real estate, transportation, financial technology and many other sectors.

He added "there is a new generation of companies that are driven by artificial intelligence techniques."

Such as OpenSooq who utilize  AI to analyse raw data to generate actionable insights on customer behavior. Another company is ZenHR which Rua Growth Fund, a fund established through a partnership of iMENA Group and OBIC has just recently invested in.  The company uses AI to create a state of the art cloud based HR solution.